Target Apparel + Accessories

I am using my conceptual skills, knowledge of industry trends and expertise in craft, to continue to create impactful new imagery for apparel + accessories product on target.com.

It’s all in the planning

Sketching the layout for each crop helps me to have a clear point of view for the overall design and photography direction.
Typically, I shoot 1-2 new shots per story, planning to fill the widest (4x1) crop and then edit into the shot for each of the other sizes needed.