Events + Logos + Brand Identities
I think on paper, so I sketch a lot. The complexity of the project dictates how complex the sketch. Sometimes my sketches can be an integral part of the process. But if time doesn't permit, I will just make a quick thumbnail and move straight to the computer.
Mara-Mi, stationery company
Baby Stationery / Thank you / Shower Invitation / Mobile in unconventional colors
One Inch One Night Stand Art Show
Promo buttons, logo, call for entries poster
An in person art show, promoting local artists, inspired by similar shows in Vancouver, Seattle and Portland.
After a call for entries was sent out, local artists submitted original one inch artwork. Fifty designs were selected by jurors. The designs were made into one-inch buttons and displayed for one night at the Minneapolis Photo Center.
At the event, attendees could buy five winning buttons for $1 each and were encouraged to trade with other attendees.
Poorboy Candy
An artisan candy company specializing in caramels, caramel sauce and a variety of other traditional sweets. The color palette of the logo and identity system works well with the natural colors of the product. The strong stripe background gives a nostalgic feel. I developed all creative needs for the company, including art direction for photography. I designed the logo, color system, packaging, promo buttons, website, web banners, email images and trade show banners.
Sara worked on a variety of projects for us and quickly became a valuable part of our team. She communicates her ideas extremely well, presents multiple ways to solve a problem, and follows through with great design solutions. Sara has a great blend of design ability and communication skills that set her apart from many in the industry.
- Damien Wolf , Chief Creative Officer, Branding and Communications Strategist
