My design story
It all started from my love of cool stickers, postcards and menus. Since design school, I’ve been known to geek out for the right color combination, a unique typeface or capturing the perfect image.
With 29 years of designing strategic brand stories and building strong client relationships, I bring a well-rounded perspective shaped by my work across corporations, boutique agencies, and as a freelancer. Each environment has strengthened my ability to think creatively, solve problems efficiently, and deliver on-brand results within real-world budgets.
I am skilled in concepting and visual storytelling—able to sketch ideas, direct photo shoots, design compelling pieces, and present cohesive campaigns. I know when to advocate for an idea, dig deeper through research, or pivot strategically. Equally comfortable working independently or collaboratively, I take pride in mentoring emerging talent and fostering creative excellence.
Read my Bold Journey Interview here
Target Food + Beverages
Target Concept Development
Events + Logos
Andersen Windows
Target Clothing + Shoes + Accessories
Target Beauty
Target Seasonal
All rights reserved. No images may be reprinted, reposted or reused in any matter whatsoever without permission.
Sara is absolutely one of the best photo art directors I’ve ever worked with. She brings energy and great ideas to every project, and intuitively understands how to motivate and get the best out of her team. With a deep reservoir of creativity and experience, Sara can quickly pivot and adapt when something isn’t working as intended, and the final results are always exceptional.
-Jeff Cords, Photographer
