Target Seasonal Campaigns
When working on a campaign, I lead several teams to ensure we align overall with Target branding strategies and make quick decisions to keep things on track and on budget. These are a variety of campaigns I've developed, designed, art directed and executed.
Target Toy Catalog, Stocking Stuffers
Mother’s Day Innovation: Web, App, Brochure
Working with Sara on photo shoots is an absolute joy! She has a sharp creative eye, great instincts, and brings a strong artistic sensibility to every project — balancing concept, composition, and storytelling in a way that makes each image come to life. She keeps the process fun and collaborative, and the team energized and inspired, while maintaining a calm, focused energy that keeps the creative process flowing smoothly. What stands out most to me is how seamlessly Sara works with everyone on set. Whether brainstorming ideas, adjusting lighting or styling, orchestrating talent, or offering creative direction, she makes sure everyone feels included and valued. Sara is one of those people who makes great work happen — with positivity, professionalism, and genuine passion. Her ability to translate ideas into visual form and elevate every aspect of production is remarkable. I would jump at the chance to work with her on any creative project and highly recommend Sara to anyone seeking an art director who combines vision, leadership, and artistry.
- Nicole Uphoff, Stylist